Is your real estate agent an expert marketer? Today, buyers use the internet more than any other source to find a home. It is vital that your real estate agent use a fully, integrated marketing plan to sell your home.

Here are just a few things you will want to make sure your agent has:

  • A website
  • An IDX property search
  • A way for buyers to search for homes from a mobile device
  • A blog
  • A Facebook business page
  • A Twitter account
  • A You Tube channel and video marketing

Because there are so many ways that buyers look for homes, it is important that your home is advertised where people are looking online (Facebook and Twitter). A blog will typically get your home high visibility in search engines. Speaking of search engines, You Tube, is a part of Google and buyers love videos.

Check out this website to see how all of these features work together to help the seller.

Sometimes reading the description of a home for sale can be like trying to interpret a foreign language. Some of the information is pretty straightforward but often agents use acronyms or other abbreviations to describe a home and that can leave a potential buyer confused.

Here are a few of some more common acronyms or abbreviations that you may see:

A/C: Air conditioned                          
ATT: Attached                                                                                                                              
BSMT: Basement                                                                                                                  
C/Air: Central Air                                                                                                                  
C/Vac: Central Vac                                                                                                                
CRNR: Corner                                                                                                                                    
EIK: eat-in kitchen                                                                                                                          
FROG: family room over the garage—extra space!                                                            
HWF or HW: hardwood floors                                                                                                        
LA: Living Area                                                                                                                                
MBR: Master Bedroom                                                                                                                  
REF: Refrigerator                                                                                                                          
SF or s/f: square feet or foot                                                                                                      
SS: stainless steel (as in any kitchen appliance)                                                                    
Vu: view(s)                                                                                                                              
WBFP: wood-burning fireplace                                                                                              
W/D: washer/dryer                                                                                                                  
WIC: walk-in closet

Can you think of any more acronyms?

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